Klout score

What does Klout score mean?

Klout score, initially introduced in 2008, is a Numerical value between 0 and 100 that aims to quantify an individual’s or organization’s influence on social media platforms. It is a proprietary algorithm developed by the company Klout, which uses a combination of different metrics to Measure a person’s online impact, engagement, and reach.

The Klout score considers factors such as the number of followers, the frequency of posts, the level of engagement (likes, comments, and shares), and the overall reach of a User‘s content. It also takes into account the influence and engagement of a user’s followers, using an algorithm that assigns weights to various metrics to determine the overall score.

Applications

Klout score has been used for various applications, including:

• Influencer marketing: Brands and marketers use Klout scores to identify influential individuals and collaborate with them for marketing campaigns, as influencers with high Klout scores are perceived to have a significant impact on their followers.
• Social media analytics: Klout score provides insights into a person’s or organization’s social media presence, allowing them to Track their performance over time and identify areas for improvement.
• Competitive benchmarking: Klout score can be used to compare the social media influence of different individuals or organizations within the same industry.
• Personal branding: Individuals can use Klout score to track their own social media presence, reputation, and impact.

History

The concept of measuring social media influence emerged in the late 2000s as social media platforms gained popularity. Klout was one of the pioneers in this area and introduced the Klout score in 2008.

Over the years, Klout score has undergone several updates and revisions. Initially, it focused primarily on Twitter influence, but it later expanded to include data from Facebook, Instagram, and other social media platforms.

In 2018, LinkedIn launched a similar metric called “Social Selling Index (SSI),” which measures an individual’s ability to build relationships, engage with content, and foster professional conversations on the platform.

The concept of Klout score has been influential in the field of influencer marketing and has helped to shape the way brands and marketers collaborate with individuals on social media.