Customer Support


Customer Support

Customer support refers to the assistance provided by a company to its customers, who have inquiries or issues related to its products or services. It encompasses various channels such as email, phone, live chat, and knowledge bases, and aims to resolve customer concerns promptly and effectively.

What does Customer Support mean?

Customer Support refers to the assistance and guidance provided to customers using a product or service. It involves addressing customer inquiries, resolving issues, providing product/service information, and maintaining customer satisfaction. It ensures that customers have a positive experience while using the product/service, thereby enhancing the company’s reputation and fostering customer loyalty.


Customer Support is crucial in technology today as it:

  • Improves Customer Experience: Provides prompt assistance, resolves issues effectively, and proactively addresses customer concerns, enhancing overall customer satisfaction.
  • Builds Customer Relationships: Establishes and maintains strong connections with customers through personalized interactions, building trust and loyalty.
  • Provides Valuable Feedback: Gathers customer feedback, identifies pain points, and improves products/services based on customer insights.
  • Drives Revenue: Satisfied customers are more likely to purchase additional products/services, recommend the company to others, and provide valuable referrals.
  • Supports Product Development: Customer feedback helps identify areas for improvement and drive innovation, ensuring products/services align with customer needs.


Customer Support has evolved alongside technological advancements:

  • Early Days (Pre-Technology): Support was primarily provided through letters, phone calls, and in-person interactions.
  • Technological Revolution (1990s-Present): The Internet and Digital communication channels (Email, live Chat, social media) enabled automated support systems, self-service portals, and real-time assistance.
  • Artificial Intelligence (AI): AI-powered chatbots and virtual assistants provide 24/7 support, address simple inquiries, and escalate complex issues to human agents.