Capterra

What does Capterra mean?

Capterra is a free online marketplace that connects buyers and sellers of business software. It offers a comprehensive directory of software solutions across various categories, including customer relationship management (CRM), enterprise resource planning (ERP), human resources (HR), marketing automation, and many More.

Capterra empowers buyers to research, compare, and select the most suitable software for their business needs. It provides unbiased reviews, expert insights, and detailed product information to help users make informed decisions. Sellers, on the other hand, benefit from a platform to showcase their products, generate leads, and build their brand credibility.

The platform’s mission is to simplify the software discovery and procurement process for businesses of all sizes. Capterra’s extensive database of software solutions, coupled with its robust search and filtering capabilities, enables users to identify and evaluate the best software options quickly and efficiently.

Applications

Capterra plays a crucial role in Today‘s technology landscape by:

• Simplifying Software Discovery: Capterra provides a centralized platform where businesses can explore a wide range of software solutions tailored to their specific requirements. Users can refine their search based on industry, company size, budget, and desired features.

• Enabling Data-Driven Decisions: Capterra’s wealth of user-generated reviews, expert insights, and product comparisons empowers buyers to make informed decisions. They can gain valuable insights into the pros and cons of different software solutions and make the best choice for their organization.

• Facilitating Software Procurement: Capterra seamlessly connects buyers with sellers, allowing them to request demos, schedule consultations, and ultimately purchase the software that meets their needs.

• Promoting Transparency and Trust: Capterra fosters transparency and builds trust between buyers and sellers by providing unbiased reviews, ensuring that businesses make informed decisions based on real-world experiences.

History

Capterra was founded in 1999 by Michael Ortner. Initially known as ITtoolbox, the company focused on providing online discussion forums and community support for IT professionals. In 2008, ITtoolbox acquired Capterra, a small software directory website.

Over time, Capterra evolved into the Leading provider of business software reviews and comparisons. In 2011, Garnett Technologies, a leading provider of cloud software acquisition tools, acquired Capterra. This strategic acquisition further enhanced Capterra’s capabilities by integrating software procurement and management features.

In 2021, Gartner, the world’s leading research and advisory firm, acquired Capterra. This acquisition solidified Capterra’s position as a trusted provider of software discovery and procurement solutions, leveraging Gartner’s extensive market insights and expertise.

Today, Capterra remains committed to empowering businesses with the tools and resources they need to make informed technology decisions. It continues to expand its database, enhance its search and comparison capabilities, and provide valuable insights to buyers and sellers alike.